G-Shock has unveiled an emotionally multicoloured partnership with Disney and Pixar for the release of Inside Out 2, which is about to hit cinema screens in the UK.
The new movie is the long-awaited teenage coming-of-age follow-up to the Academy Award winning 2015 original.
The first film followed the tribulations of a young girl, Riley, as a series of cartoon characters represented her emotions like joy, sadness, fear and anger.
It was a great commercial and critical success – taking hundreds of millions at the box office and winning the Academy Award for best animation.
But Inside Out was also seen as a great learning tool for parents, teachers or anyone that has to try and understand how emotions work, for adults as well as children.
The sequel follows Riley as a teenager as she goes out into the world and struggles with inevitable new feelings like anxiety, envy, ennui and embarrassment.
The ten new G-Shocks are accompanied by a digital campaign called ‘Colours With Feeling’.
As well as running the campaign across its digital platforms, ‘Colours With Feeling’ will be displayed at Casio’s dedicated G-Shock store in London’s Carnaby Street store until August 15th.
The emotional colourways are coming to the 2100 line, as well as the more daintily sized Baby-G.
The larger, octagonal bezel P2100 models come in either bright yellow, turquoise blue, bright pink or pure white and cost £99.90.
The smaller Baby-G models come in either pastel purple, hot pink, pure white and vibrant purple and cost £69.90.
Whatever the emotion reflected by each colour, these are still G-Shocks, so unflappable shock and water-resistance come as standard.
See more about the collections at g-shock.co.uk/collections/insideout2 Disney and Pixar’s Inside Out 2 is in cinemas from June 14.
