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Ferragamo shares its Secret with new launch

The watch combines the looks of a golden bracelet with a functional quartz movement

Ferragamo has launched its Secret watch, a new timepiece that is the brainchild of the brand’s creative director Maximilian Davis.

Looking, on first impression, like a bracelet, a small press on the crown lifts the top cover, revealing a dial adorned with the signature sunray finish.

The distinctive red cabochon set on the crown is a hallmark of Ferragamo watches and acts as a juxtaposition to the general aesthetic of the watch, which looks more like a jewelry piece.

The dial’s frame, hands and petite studs on the indexes keep the yellow gold look consistent both inside and on the outside of the timepiece.

The new Ferragamo Secret Watch is available now at Ferragamo boutiques, on Ferragamo.com, Neimanmarcus.com, Nordstrom.com, and through a selected network of specialty retailers worldwide.

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